Bradford College renews Bradford City alliance

A renewed partnership will strengthen community ties and provide hands-on opportunities for students at Bradford College.

The College has extended its collaboration with Bradford City AFC for a fourth year, continuing as one of the club’s main partners and official digital partner. Through the partnership, Bradford College’s branding will be featured in City’s digital content and stadium signage, with the collaboration “benefiting both parties”.

Nicky Betteridge, Bradford College apprenticeships & business development team leader, said: “We are delighted to extend our partnership with Bradford City AFC for a further 12 months. 

“This partnership opens doors for Bradford College students, providing opportunities to gain valuable work experience within the sport, digital, and hospitality industries.

“It also gives a platform to share key messages with local employers and promote any upcoming training opportunities available to the wider community.

“Lots of great work has happened over the last year, including Arts and Fashion students supporting the Football Club with styling and make-up for their home and away kit launches. This is real-world experience that looks impressive on students’ CVs.”

The ongoing relationship has already led to several successful initiatives, including support for the College’s Apprenticeship Games and the launch of a City app created by the College. Earlier this year, students from BA Media Make-Up and BA Fashion programmes also contributed to the release of Bradford City’s 2024/25 kits.

Davide Longo, Bradford City AFC chief commercial officer, added: “We are absolutely delighted to continue our partnership with Bradford College for another year, taking the partnership into its fourth year. 

“The College has been brilliant with the club since coming on board in 2020 and the contribution to our kit launches this summer was vital in ensuring the highest quality product was delivered. 

“Working with the major businesses and fellow key players across Bradford is imperative for the continued growth of the City and we’re pleased to be continuing that. We look forward to collaborating again over the next 12 months and hopefully beyond!”

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